When doing a major cleaning job, it’s not surprising to find certain areas that are hidden but require a significant amount of decontamination to maintain a healthy work environment. Hidden sales leads aren’t that much different.
It’s popular notion that the dirtiest spaces in a given room are those under the furniture or behind the decor, where pests and germs can gather without being disturbed. There’s also the common image of these same pests hiding within the cracks in the walls or eating away at the woodwork. And just as your business works diligently in discovering these places, you should search diligently when looking for unlikely sales leads.
Here are just two types of examples that you can start with:
Buildings under construction
This doesn’t necessarily mean that you should market to those in the construction business. Rather, you should realize what a new building could stand for. If you want a hint, here’s an excerpt from a CNNMoney report:
“Eleven years after terrorist attacks destroyed New York’s World Trade Center, the replacement towers are finally taking shape and attracting new tenants — even though most of the site’s buildings are still under construction.”
Your potential cleaning leads are the new tenants and perhaps even the owners of the building’s properties. Once their building is complete, they’ll be looking for a company to help keep it maintained. In the case of extremely large skyscrapers like the new WTC, you might either be in the race with competitors or you may even need to work together because it’s so large. Regardless, don’t be out of the loop whenever you hear construction of a new place because there will definitely be a need for someone to clean it.
Places that demand high cleanliness
NASA sounds like a really far off prospect but this article from The Atlantic describes how surprisingly rigid the space organization can be in terms of cleanliness:
“The particulars are determined by two broad considerations: where a mission is going and what kind of spacecraft it’s using to get there. There’s an overall cleanliness standard that’s in place for every mission, Lavery notes – no earth bugs being the general goal — but beyond that, there’s a procedural spectrum NASA employs to determine its approach to decontamination.”
Of course, if you want a less high-end target, hospitals and schools have always made for good cleaning sales leads. Both are places where cleanliness can have just as much emphasis to ensure the health of not just workers but the people who will spending much time in their care (e.g. patients and school children).
You don’t leave any table unturned or any corner concealed when you want to make everything spic and span. Finding unlikely cleaning prospects is just the marketing extension of that. Before disqualifying your prospects, make sure you know that there is absolutely nothing in their work place or industry that will demand your cleaning work. (And even from personal cleaning perspective, that is highly unlikely.) Don’t despair when your usual suspects don’t turn up a sale. Think outside the box keep an eye out for your hidden leads!