Timing is important in appointment setting. However, sometimes your janitorial services could be called to act immediately and your appointment setting process may not be able to bear the strain of the sudden change. On the other hand, the same rigid appointment setting style can also irritate prospects who are quite in a hurry and cannot afford to wait until the time is right for you.
Just because your cleaning lead generation strategy targets commercial cleaning needs does not mean all needs should not be reduced. Sometimes the demand for something can reach so high that the costs begin strangling customers and making it difficult to expand and gain new ones. Therefore, there must be some way your lead generation strategy can control certain needs and help the costs of fulfilling them stabilize.
Appointment setting strategies have clutter as much as your janitorial prospects have clutter in their offices, schools, and homes. In both cases, the only answer to that is really to start cleaning house. However, do not forget that there are a lot of psychological factors to clutter. These factors seep into your appointment setting process as well and you need to train your mind to create a strong definition of what clutter is.
One of the key safety measures in any appointment setting strategy is a rescheduling tactic. You have to be prepared in case a prospect decides to meet with your cleaning company some other time or even at an earlier time. The trick part is you never know when this might happen and your appointment setting campaign gets you busy enough as it is. The worst case scenario? Your prospect forgets and would like to reschedule on the spot.
Sometimes you come across sales leads for your janitorial company and feel like a prospect has more don’ts than they have dos. Sure, that seems fine (especially if following instructions to the letter has been the forte of your company). Although, does it feel like the last straw when these sales leads turn into bad deals and that your prospect blames you despite how their restrictions are the reason for your ‘bad performance?’
There are a lot of things that can acquire cleaning services leads: good marketing, expert salesmanship, and products/services that generate lots of demand. On that last note however, sometimes you cannot stay satisfied by marketing the same thing. Sometimes your market will start promising your more cleaning leads only if you give them something that adds upon what you have already provided.
One of the hardest cleaning sales leads to qualify are those from prospects who come off as self-sufficient. These are the kind of companies that do everything in-house. Does your commercial cleaning firm even stand a chance? What if they have their own crew or have their own source of supplies? Should these even be considered sales leads at all?
The marketing elements of cleaning lead generation campaigns are indeed somewhat promotional. You should be when you want prospects to see you as a business they can count on to end their commercial cleaning worries. On the other hand, you also get prospects who share your sentiments and really hit hard why asking you if you truly believe in what your lead generation campaigns are saying about your firm.
Regardless of how many janitorial sales leads you get, there might be at least one person in your company who wishes that prospect companies picked up after themselves more. This kind of thinking can be both good and bad actually. It is good because it shows that you cannot really do everything for your prospect. It is bad when it costs your sales leads as a result of prospects doing all the things you were supposed to be doing.