Janitorial Sales Leads Can Still Be Compromised By Your Own Influencers

When generating commercial cleaning services leads, another common obstacle (more common now with the prevalence of social marketing) is dealing with influencers who back a competitor. Naturally, the solution lies in getting your own influencers on your side (or even target the same expert buyer your competitor is marketing too). However, that does not mean your sales leads are safe from even your own influencer’s, well, influence.

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Janitorial Sales Leads – Aggressively Pursue Them?

Even in the janitorial business, your salespeople might argue that janitorial sales leads should be aggressively pursued. Marketing should immediately market your competitive edge and help the business rise back up and move on after every rejection. Admirable as that may be however, you might actually end up wasting your sales leads if your aggressive methods are done the wrong way.

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Cleaning Leads – Using Them To Truly Understand Priorities

While you may be justified in your need for cleaning leads, it is not enough to misunderstand priorities whether these are yours or those of your prospects. In fact, the purpose of outsourcing is to support businesses who put cleaning services on the low in terms of priority. Sometimes you can easily confuse your priorities with that of theirs and that leads to misalignment, a conflict that must always be avoided if you hope to keep generating cleaning leads.

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Sales Leads – Clean Up When They Spill!

If sales leads were like grocery items, your cleaning business needs to act fast when something major causes them to spill. Imagine it like your typical grocery store scenario where you hear the classic line: “Clean up on Aisle 5!” In fact, if such stores are among your sales leads, then responding to a spill of business data should only be the marketing version to your people’s response to actual spills on the aisles.

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Selling And Lead Generation – Unifying Their Purpose

People will tell you that lead generation and marketing are just about selling. Sure, you can admit that you tell people about your janitorial business in the hopes of getting them interested. Give critics like that the satisfaction of conceding that point. Both lead generation and selling are supposed to be unified in purpose anyways. On the other hand, you should be ready to ask in turn: What is wrong with that?

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Cleaning Lead Generation Tips – Accept Only Your Own Faults

In cleaning lead generation, accountability plays a critical role in establishing trust. But as important it may be, it runs contrary to the virtue when you admit to mistakes that really were not yours. These mistakes do not necessarily have to be that of your business specifically. Sometimes your lead generation campaign runs into prospects who blame everything save for themselves! There are times when something is clearly within the responsibility of commercial cleaners. There are others when your own customer should know better.

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Appointment Setting Tips – Explain “Da Rules”

If you (or your kids) ever watched Fairly Odd Parents, you can see a running gag that can actually apply to appointment setting. Despite the supposedly ‘unlimited’ power of Timmy’s wishes, there have been many times when a wish flops because of “Da Rules”. Likewise much as you want to grant your prospect’s every wish, there are just some things your services cannot guarantee.

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