Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth. Continue reading
Flashy marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options?
Although marketing is fully measurable across all media, most marketers don’t take advantage of it – at least on a consistent basis. Continue reading
It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the tactics in checking the email content of any B2B marketers should implement. Continue reading
Every B2B company likes to be able to sell itself based on generating the best results but it is very important to measure like with like . Telemarketing companies should aim to work with their clients to ensure that they implement the best telemarketing campaign to generate the optimum results aligning to their client’s business objectives and goals to be achieved. Continue reading
Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return. So here are the top email marketing tips you may want to use this 2016. Continue reading
Maid services are a hit in any country, hiring maids to clean your apartment or your house, who wouldn’t grab the opportunity in that. You don’t have to clean by yourself, but with this you’ll be spending money for that service twice or thrice a month. Given that you don’t mess your apartment every day. Well, that’s one way to getting many leads, by maid service. But our topic isn’t in B2C but in B2B sales.
Every business undergo this type of problem, it’s a normal and simple problem. But it always ends ruining what we work for. What is this problem? (Silent Pause for ten seconds) Yup that’s right, if you’re thinking that the problem is “How to keep a business going” then you’re right. It’s that simple, and one of the answers is “Invest your time in Lead Generation”
“Just when you thought B2B lead will be easily, it gets harder by the day when some nut-job ruin everything you’ve planned for or worked for”
Leads are getting harder and harder to get, with the raising of scam businesses around the world, using social media as medium to scam people, having this sort of problem affect most of the businesses around the world, especially when they are just getting started.
Being persistent isn’t the same as being a pest in B2B marketing. It’s not about constantly calling or emailing a single prospect just so you can qualify enough commercial cleaning leads. In fact, persistence isn’t just about marketing alone but a virtue that can be exercised by your entire cleaning company.
This week, two articles from Forbes each have a piece of advice when it comes success in any business endeavor. Both of them though touch on what it really means to be persistent in your business.
Persistence in development
The first one is written by Alan Hall and talks about the ten horrific mistakes that businesses make and a major cause in their downfall. His Mistake #5 is the treatment of customers as if their feedback was irrelevant.
“They suppose customers will never seek improvements or that competitors will never surpass them. They allocate no funds to research. Customers don’t care for their products and don’t buy them.”
In your case, getting customer feedback is one way to exercise true persistence. The difference between this and being a pest is that you just mindlessly take the information. You waste your money on surveys and market research but don’t really act upon what you’ve learned. Be persistent in developing and expanding your services by keeping in touch with your customers. Use their feedback as the guide for research and development. Learn about what new cleaning services they’re seeking and how to turn that into an edge over your competitors.
Persistence in approach
This second one is from David DiSalvo. But before that, you all know how many techniques in B2B marketing (such as telemarketing and email) have been regarded as pesky when it comes to persistence. Many fear that they’ll have to go through numerous rejections before running into one that won’t hang up the moment they hear your business’ name. In DiSalvo’s post however, this kind of fear is mentioned throughout all of his ten reasons for why people fail. This excerpt here best summarizes the course action you need to take in the face of such fear.
“Yes, true, we can lose, we can die. So what? Push forward.”
Persistence is all about moving on and pushing forward despite rejections and failures. Yes, you and your telemarketers have met with constant declines but do you sit around bemoaning? No, you move forward. You don’t allow yourself nor your people to be daunted by rejection. If your call is denied, you move on. If your email has not been responded to, you move on. In either case, you don’t pester the one who rejected your attempt. You, as DiSalvo says, ‘push forward.’ In addition, it’s recommended that you also find ways to better your overall B2B telemarketing or email marketing strategies. Fix your targeting and refresh your contact database for instance.
Both are just some of the ways you can demonstrate true persistence in business. It’s not about being a pest that can’t take no for an answer and being too content. It’s about being able to strive onward whether you’re developing your products and services or your directly marketing your prospects.