Shark week is week dedicated to tune TV programs to a contemplating and mysterious creatures in the deep blue –yes, you have guessed it, it is all about shark. Sharks are known for their big appetite in feeding small creatures under the sea and there are actually two different kinds of shark. One that grabs a targeted bite like Bull Shark or Great White Shark and the other hand is the Whale Shark that open their mouths and take in all small creatures like plankton. Same with sales and marketing, targeting specific prey or just simply gobbles in any prospect that may pass their mouth. Continue reading
Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return. So here are the top email marketing tips you may want to use this 2016. Continue reading
“Just when you thought B2B lead will be easily, it gets harder by the day when some nut-job ruin everything you’ve planned for or worked for”
Leads are getting harder and harder to get, with the raising of scam businesses around the world, using social media as medium to scam people, having this sort of problem affect most of the businesses around the world, especially when they are just getting started.
Knowledge is everything for intellectual people. Some, its strength while others its power. But when you step into the business industries, cleverness is the key to your success. No matter how hard you try to promote your business, if you’re not witty enough to change your game plan, then might as well drop dead. For that reason, we tend to find a way easier and more precise to do want we must.
Timing is important in appointment setting. However, sometimes your janitorial services could be called to act immediately and your appointment setting process may not be able to bear the strain of the sudden change. On the other hand, the same rigid appointment setting style can also irritate prospects who are quite in a hurry and cannot afford to wait until the time is right for you.
Just because your cleaning lead generation strategy targets commercial cleaning needs does not mean all needs should not be reduced. Sometimes the demand for something can reach so high that the costs begin strangling customers and making it difficult to expand and gain new ones. Therefore, there must be some way your lead generation strategy can control certain needs and help the costs of fulfilling them stabilize.
Appointment setting strategies have clutter as much as your janitorial prospects have clutter in their offices, schools, and homes. In both cases, the only answer to that is really to start cleaning house. However, do not forget that there are a lot of psychological factors to clutter. These factors seep into your appointment setting process as well and you need to train your mind to create a strong definition of what clutter is.
One of the key safety measures in any appointment setting strategy is a rescheduling tactic. You have to be prepared in case a prospect decides to meet with your cleaning company some other time or even at an earlier time. The trick part is you never know when this might happen and your appointment setting campaign gets you busy enough as it is. The worst case scenario? Your prospect forgets and would like to reschedule on the spot.
Sometimes you come across sales leads for your janitorial company and feel like a prospect has more don’ts than they have dos. Sure, that seems fine (especially if following instructions to the letter has been the forte of your company). Although, does it feel like the last straw when these sales leads turn into bad deals and that your prospect blames you despite how their restrictions are the reason for your ‘bad performance?’
There are a lot of things that can acquire cleaning services leads: good marketing, expert salesmanship, and products/services that generate lots of demand. On that last note however, sometimes you cannot stay satisfied by marketing the same thing. Sometimes your market will start promising your more cleaning leads only if you give them something that adds upon what you have already provided.