The rise of anti-telemarketing regulations can tell you one thing. Nobody likes being called out of the blue these days. The governments of countries like Canada and Australia were just some of the first to get that message. Then again, it’s not like such calls were ever well received even during the days when people were used to telemarketers calling them in the privacy of their own homes like traveling salespeople.
Truth be told, that sentiment has not entirely left even those who run businesses and that’s not a good thing if you’re a janitorial service. You need qualified janitorial leads if you want clients constantly coming in and you know enough about them for a successful partnership.
Fortunately, you can minimize the element that puts the ‘cold’ in cold calling. That element being the unexpected nature of the call. Now you cannot completely eliminate the initial shock when a gatekeeper or a decision maker picks up the phone and hears you. However, if you’ve got some solid data on their company beforehand (data that is relevant both to you and to your target), then you have a better chance of getting them to consider what you have to offer.
If cost is an issue, that’s not a surprise either. Databases are hard to compile because it takes years and it’s even costlier to maintain during an ever on-going campaign. Naturally, this is why most B2B businesses outsource telemarketers to get their leads for them. Some telemarketers have even managed to produce Canada sales leads for businesses inside and outside the country. This is because they naturally come with a contact database of their own. Get them on the job and you can get the data that diminishes the cold in cold calls.