Despite how it sounds like at first, telemarketing for janitorial companies is an authentic B2B practice no different from processes like lead generation for accounting firms. Cleaning places like offices, buildings, and other large establishments is no mean feat and should not be taken for granted. There wouldn’t be entire companies investing themselves to providing this service for others if it wasn’t such a large undertaking.
With that established, its important for you to be selective when outsourcing a telemarketer for leads.
Naturally you may not be able to afford the costs of creating and maintaining your own in-house team. What you really just need however is the information found within qualified leads. It’d be hard to call them qualified though if your outsourced company doesn’t know what it means to identify janitorial leads.
That’s one thing to keep in mind when choosing the right candidate: industry expertise. There are plenty of B2B telemarketers out there because the phone still remains to be a common channel of business communication. Still, with that many, it’d pretty hard to choose so have set criteria for discovering the right one. Listing industry expertise is a good place to begin. Start by checking if their personnel are familiar with subject matters pertaining to office cleaning and identifying the usual ones in charge of evaluating the neatness of their work environment. For there, you can determine if the have the necessary communication skills and appropriate information to get the job done. You’re not just looking for any group of professional telemarketers to get you leads. You need ones who know how to get those with the ‘janitorial’ label.
For many business gurus, the title would seem to state the obvious. However, for many janitorial cleaning companies (such as yours), it may not be so. What’s probably more interesting is the fact that it can be absent from those who already have plenty of clients and those who don’t. Why? Simply because neither don’t know the importance of constantly having interested people coming in.
In the case of those with many clients, what happens when circumstances force you to cut ties? You’re out of one source of sales and if you don’t know how to generate a constant flow, then you don’t know what it was that got you that client in the first place.
In the case of those suffering from lack, the reason is much clearer. You’re either too lax in finding enough leads or are going about it the wrong way.
Regardless of which one your business falls under, they both need to generate more leads in order to get afloat and stay afloat. Now there might be some issues regarding methods, costs, as well the actual gathering of data itself. Fortunately, that’s something your typical lead generation company has already covered.
However, you have to make sure that they can think just like you do. Like if their method involves call center agents and your company is located in Singapore, then make sure they have the necessary stockpile of contact information to do telemarketing in Singapore. The basic point still stands. Start getting a constant flow of cleaning services leads if you really want a constant flow of sales.
Some are a bit surprised on how different B2B marketing can be from regular advertising. Those in the office cleaning industry are no exception. Methods like media advertising become less desirable options and less desirable options like telemarketing and targeted email suddenly turn into your only chances of ever getting office cleaning leads.
It’s understandable though. Telemarketing is difficult because of not only the social stigmas but also the fact that some countries have very strict telemarketing laws (such as Australia). You’ll need to get a lot of information beforehand in order to avoid clashing with things like DNC regulations and avoid infractions.
Still, how is it that there are telemarketing services still out there with some even managing to stand the test of time? Well their secret is that they’ve already stockpiled the necessary data in order to circumnavigate directories and focus only on their B2B targets.
Why B2B? The truth is DNC registers are not allowed to include business phone numbers so whenever they acquire information, they can call with more confidence because they know it won’t be an old lady or a soccer mom on the other end.
While it’s true that stricter laws have really hampered the telemarketing industry as far marketing consumers is concerned, there is still plenty of profit to be made for them with regards to B2B. The really good news though is that this will make them more available to businesses like yours who need their methods to gain exposure and contact prospects. Therefore, don’t be afraid to outsource a call center in Australia just so long as they’re as careful as you are.