Surprises may be good for parties but they’re not so much for businesses. For janitorial services, surprises in the forms of unexpected demands from clients can lead to all sorts of drama and put a strain on the business relationship.
You’ve probably heard enough about how these are the result of badly qualified janitorial leads. While that’s true, there’s another advantage to having quality information that can reduce the amount of bad surprises. This would be the image of your entire target market as a whole.
It’s true that businesses have their own unique demands which make them difficult to generalize (unlike the markets of consumer-targeting industries). However, an overall image of the industry can still prove useful if you’re trying to spot a trend. This trend can help you formulate your approaches so that you’ll be prepared for the unexpected.
For instance, checking out the average budget among your targets will help you expect how much your services will be paid for. In turn, it might also help you narrow down your targets to those within a certain range. This can be quite advantageous for those targeting businesses in high-rise economies like Singapore. If you’re generating leads by telemarketing in Singapore, try to have people note down a few things your target companies have in common and reformulate your calling script according to it.
There’s a lot of research involved in B2B janitorial leads generation as well and like regular market research, you can use it to adjust your approach instead of sweeping bad surprises under the rug, grinning and bearing.
Some businesses are simply more comfortable and adept using cautious marketing approaches. Inbound lead generation is one of them and can work for businesses that are more confident in attracting inquiries. Cleaning and janitorial services can be considered one of them. Everybody needs an clean working environment, be it a school, office, library, gym, factory etc. Therefore, it’s not much of a stretch to simply start promoting your cleaning service some place where decision makers can take interest. Given that the internet has greatly increased the amount of exposure for even small businesses, this internet age is as good at time as any to start.
The question though is what comes after? That’s where an inbound janitorial leads generation strategy would really help. This would cover everything from how the client would contact you to the means of qualification. Getting cleaning services leads inbound can work wonders if the flow comes in a constant and controlled rate. It means you’re never out of work.
For a basic model of such a strategy, try using telemarketing as your channel of business communication. Inquiring prospects can get information more at their own pace when its via a live phone conversation. Companies in rising economies like those in the Asia region can also make use of referral programs to really boost the amount of inquiries they get along with their reputation. Inbound telemarketing in Singapore and Hong Kong doesn’t sound like a bad idea when companies are more likely to be so well-guarded communication wise. Use an inbound strategy to make them come to you and make sure you have flexible channels to help the process.
For many business gurus, the title would seem to state the obvious. However, for many janitorial cleaning companies (such as yours), it may not be so. What’s probably more interesting is the fact that it can be absent from those who already have plenty of clients and those who don’t. Why? Simply because neither don’t know the importance of constantly having interested people coming in.
In the case of those with many clients, what happens when circumstances force you to cut ties? You’re out of one source of sales and if you don’t know how to generate a constant flow, then you don’t know what it was that got you that client in the first place.
In the case of those suffering from lack, the reason is much clearer. You’re either too lax in finding enough leads or are going about it the wrong way.
Regardless of which one your business falls under, they both need to generate more leads in order to get afloat and stay afloat. Now there might be some issues regarding methods, costs, as well the actual gathering of data itself. Fortunately, that’s something your typical lead generation company has already covered.
However, you have to make sure that they can think just like you do. Like if their method involves call center agents and your company is located in Singapore, then make sure they have the necessary stockpile of contact information to do telemarketing in Singapore. The basic point still stands. Start getting a constant flow of cleaning services leads if you really want a constant flow of sales.