Sometimes your cleaning leads can only be found after you have cleared the area in which you are looking for them. This concept is not always exclusive to dangerous tasks like demolition work, calling air strikes, or securing a zone. See the reason why you need to do a bit of clearing is so that there will less collateral damage once your search for sales leads gets in full swing.
Surprise: this is not about using lead generation to serve some non-profit cause. This is not about turning your janitorial company into some kind of charity (although that is a good idea too). This is about those moments in your lead generation campaign when even the pressure of saving the world feels a lot better than the pressure to sell to it.
Sometimes, even before the start of your lead generation campaign, one look at your prospects makes you feel like you are out of place. Do not lose heart! What is the point of going for more high-end clients when you have no confidence that you can serve them? There are ways you can adjust your lead generation strategy to minimize that feeling.
Sometimes the greatest obstacle to your janitorial firm’s lead generation campaign can be in the form of better technology. It is the classic Luddite cliché. What will happen when things like robots start replacing human janitors? Should your lead generation campaign turn technophobic?
Things can be more than what meets the eye and that includes your own cleaning services leads. No commercial cleaning company, big or small, should be quick to judge their prospects from how they ‘appear.’ Qualifying sales leads should not be so fast paced (especially when you actually have the means to spot unusual details).
If you were a cleaning firm and you just made a recent janitorial acquisition, you obviously need a cleaning lead generation campaign for it. You know very well that not all acquisitions result in an overnight success. Sure, you can boast on your company page that you have new services and whatnot but have you actually taken a look at what you acquired? Is it a good idea to start with your usual lead generation routine?
As a commercial cleaning firm, there are times when it is good to treat inbound sales leads as if they were emergency calls. Problems like leaky pipes, pest infestations, and the occasional big clean up can be all in a day’s work for any experienced company. However, never forget the most important part about facilitating emergency calls like that or you will not generate as many sales leads as you hoped.
It is not that hard to see cleaning services lead generation as a source of pressure. Its very conception was from the need for businesses like janitorial firms to get new clients. Clients are what keep a business running so obviously you can feel the pressure of that need to acquire them. However, is that all there is to the pressure from lead generation?
In appointment setting, you would normally present your business as eager to serve. What else should prospects expect from a janitorial firm aside from quality service and dedication? However, there comes a point when your appointment setting tools will be the same tools you have to use to ask for a break.
When generating commercial cleaning services leads, another common obstacle (more common now with the prevalence of social marketing) is dealing with influencers who back a competitor. Naturally, the solution lies in getting your own influencers on your side (or even target the same expert buyer your competitor is marketing too). However, that does not mean your sales leads are safe from even your own influencer’s, well, influence.