Even in the janitorial business, your salespeople might argue that janitorial sales leads should be aggressively pursued. Marketing should immediately market your competitive edge and help the business rise back up and move on after every rejection. Admirable as that may be however, you might actually end up wasting your sales leads if your aggressive methods are done the wrong way.
The Right Way To Aggressively Generate And Pursue Sales Leads
First off, compare aggressive tactics to say, a certain archetype in fiction. Many stories tell tales of vicious warriors, barbarians, and berserkers who won through sheer, unrelenting force. They took on foes head on just as your salespeople took your cleaning services leads head-on. Then again, in some of these sames stories, it shows that an aggressive move can also backfire (and very easily at that).
- The leave you open – Whether it is aggressive tactics, moves, or behaviors, they all have a tendency to leave you wide open. When it comes to sales leads, you have to make sure that your aggressiveness does not leave your salespeople vulnerable to skepticism or make you appear desperate in the eyes of prospects.
- The expend much energy – Your business leads should be cost-efficient. This is something an aggressive approach will find challenging. Each move made by aggressive types requires plenty of energy because of the sheer force they have. Just as a high-powered attacke is only good when it hits, you should not generate sales leads with much energy unless you are sure it will result in sales.
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- They are hard to stop – Once an aggressive attack is initiated, it takes a lot to slow it down. That is not good when your sales leads are elusive and the previous vulnerabilities form into their own obstacles. Secondly, they can also work too well. Generating so many sales leads and closing them at the same time can result in overtaxed resources in other areas of your janitorial business.
- Sometimes subtlety is best – Finally, another glaring weakness of an aggressive approach is that it calls too much attention. Do not forget that some janitorial sales leads are better off qualified by laying low and gathering more information before charging in. Sometimes a well-placed shot is better than a hail of bullets.
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Make no mistake. There are also times when an aggressive approach is necessary to avoid wasting time. Sometimes people want to be subtle as an excuse to cover up low esteem. The trick is to know where either extreme stands objectively when it comes to pursuing particular sales leads. Maybe your current cleaning sales lead generation campaign works better if you send spies or rogues instead of warriors all the time.