Despite how it sounds like at first, telemarketing for janitorial companies is an authentic B2B practice no different from processes like lead generation for accounting firms. Cleaning places like offices, buildings, and other large establishments is no mean feat and should not be taken for granted. There wouldn’t be entire companies investing themselves to providing this service for others if it wasn’t such a large undertaking.
With that established, its important for you to be selective when outsourcing a telemarketer for leads.
Naturally you may not be able to afford the costs of creating and maintaining your own in-house team. What you really just need however is the information found within qualified leads. It’d be hard to call them qualified though if your outsourced company doesn’t know what it means to identify janitorial leads.
That’s one thing to keep in mind when choosing the right candidate: industry expertise. There are plenty of B2B telemarketers out there because the phone still remains to be a common channel of business communication. Still, with that many, it’d pretty hard to choose so have set criteria for discovering the right one. Listing industry expertise is a good place to begin. Start by checking if their personnel are familiar with subject matters pertaining to office cleaning and identifying the usual ones in charge of evaluating the neatness of their work environment. For there, you can determine if the have the necessary communication skills and appropriate information to get the job done. You’re not just looking for any group of professional telemarketers to get you leads. You need ones who know how to get those with the ‘janitorial’ label.