No matter how cliché it sounds, time and money go hand in hand. And when it comes to your cleaning leads, you should more aware of the hours and days you spend as much as your cents and dollars. It does not matter how differently they are measured. The measurements themselves carry an equal amount of importance.
From B2B Leads To Actual B2B Appointments, Time Affects All
In fact, time affects your business even in the process of commercial cleaning itself. You are not only about offering the cheapest service. You are offering this service as cheap because you have found ways to save up on time. There is no denying that the quality of office maintenance has direct ties to how much time is spent on tasks.
For appointment setting, time is present when your salespeople need to find the best schedule for pursuing qualified leads. Lead generation would have no point if there was not an available slot to meet with interested prospects. That is why they need to pay close attention to their lead generators (and vice-versa). It does not stop there. After the close, your salespeople still need to consider the time you will be spending to serve a prospect, not just the money and resources you will use up for the job.
Related Content: Cleaning Leads – Why Your Salespeople Need Them
At this point, rushing to save up on time is also not a good idea. In fact, it is counterproductive. You do not want to rush prospects who are not feeling up to your offer just yet. You need to give them just as much time before they can think of giving you money. What good is ‘saving up on time’ when it does not result in qualified commercial cleaning leads? Anybody can rapidly swipe cloth over a window. That does not mean you will wipe out all the spots.
Given that your business is targeting other working professionals, a time-sensitive attitude can be appealing. Why? It is because it shows you are aware of what manner of resource time really is. If you want a hint, ask Margaret Heffernan from Inc.com:
“Anyone with a job these days is time-poor. Whether you’re dealing with a shift worker holding down two jobs or an executive on call 24/7, time is at a premium. This isn’t just because we’re all working so hard; it’s also because time is the one thing that money can’t buy or replace. When it’s gone, it’s gone, and no refund can replace it.”
You would be surprised, nay, shocked, at how many people have yet to fully internalize this fact about time. Money can be regained, sales can cover for costs, but neither can truly reverse the hours, days, and months that had passed by in the process. You cannot pay the earth to stop rotating on its axis nor around the sun. There is no rewind button to a day spent on calling prospects when it could have been a day spent on actually serving customers. Make sure your B2B sales leads are worth time as well as money!